When is the best time to refresh your branding?
As the saying goes, “if it ain’t broke, don’t fix it” But how do you know if your branding works well or is ‘broke’? Answer this simple question:“Does your brand identity accurately represent your company today?” Your company’s current branding may have been perfect in the past. But as a business develops, the brand and identity needs to evolve as well. If your company
As we begin a New Year I’d like to wish you the best of luck for 2020.
Looking back, 2019 was a very good year for me. I've been introduced to some great new clients to create work that I'm really proud of, including three new brand identities as well as two brand refresh projects. And I've enjoyed implementing the design for my longer established clients' brands too, across an interesting mix of shop signage, vehicle
New brand identity for a start-up business.
Dr Nadya Temple qualified in medicine and Neurology in her native Kazakhstan before specializing in Acupuncture for over twenty years. Having recently settled in the UK she continued to practice acupuncture from two clinics in Surrey. Her new business was developing steadily through word of mouth but Nadya wanted to create greater awareness and a professional image to attract more clients. The
The ‘Gin and Tonic Effect’
How to differentiate your business using the 'Gin and Tonic Effect' I’ve sat in many a brand strategy meeting where those around the table have been trying to get to the bottom of what their USP is. They go round and round in circles getting more and more frustrated. I can see all they want to do is get up and
Repositioning and Rebranding of the Bourne Club
When Martin Browne became President of the Bourne Club in Farnham, Surrey, he was on a mission to increase the membership of the Club. To do this he knew they needed to reposition and rebrand the club to bring it up to date. The brand's image needed to change in order to appeal to a younger and wider audience. Time for
How well considered is your logo?
Cast your mind back to when you first created your logo. Can you remember the process you went through that led you to choose the final design? If you've been reading my articles for a while, you will know that your brand is more than just your logo, but this is very often where it all begins. Research and understanding Well, that's not
The best of 2017
The standout designs of last year. 2017 was a great year for me, one of my best in fact and I'd like to share some of the highlights with you. I had the pleasure of working with some forward thinking business owners. The result is they all now have strong branding to support their plans to grow their businesses over the coming year. Tadworth
Tilly Mint Weddings
My client had three specific design criteria for the creation of her luxury wedding shop brand: The name– Tilly Mint, the colours – mint green and pink, and the store had to look at home in London, despite it's location in Hampshire. Exterior signage was created using specially formed letters finished in gold leaf (no other finish has quite the same effect) and bespoke oval
Samsara retail branding and E-commerce website
I created the branding for Samsara a few years ago whilst working as Nomo Strategic Marketing and Design. Emily Browne, the owner, wanted a name and logo to launch her dress agency in Bagshot Surrey. Early in 2017 I dropped into the shop to check that all was OK and to ask if there was anything I could do. Emily explained
Special edition phone cases for the Apple iPhone X
About Qdos The tenth anniversary of the iPhone presented an opportunity that my client Qdos, couldn't ignore. Qdos creates smartphone accessories andhas an exciting range of cases, many of which I've had the pleasure of designing over the years. The brief Qdos wanted a range of designs that would celebrate the iPhone’s birthday. The brief for the design for the new iPhone cases was that