The ‘Gin and Tonic Effect’
How to differentiate your business using the 'Gin and Tonic Effect' I’ve sat in many a brand strategy meeting where those around the table have been trying to get to the bottom of what their USP is. They go round and round in circles getting more and more frustrated. I can see all they want to do is get up and
Samsara retail branding and E-commerce website
I created the branding for Samsara a few years ago whilst working as Nomo Strategic Marketing and Design. Emily Browne, the owner, wanted a name and logo to launch her dress agency in Bagshot Surrey. Early in 2017 I dropped into the shop to check that all was OK and to ask if there was anything I could do. Emily explained
Keeping up appearances
Imagine you are at a party and you come across two guests you've never seen before. Before you speak to them, you judge them by taking in their appearances – it’s human nature to do so. One is well dressed and presentable and the other scruffy and dishevelled. So, who do you go and talk to – Mr Smart or Mr Scruffy? It’s
Brand or branding – what do they really mean?
We talk a lot these days about brand and branding, but do we actually know the difference?
Potentially it’s confusing straight away, as the word ‘brand’ is both a noun and a verb.Commissioning a brand design project
Commissioning a brand design project from a reputable, experienced brand designer should be like ordering a bespoke suit from a Saville Row tailor. Function before style Before discussing the style of the suit, the tailor will want to know a bit about you: Your lifestyle Your expectations of the suit you have in mind What occasions you planning to wear it for