New logo for Jacks Haircutters in Soho
My good friend and collaborator, David Oliver, who is a brilliant photographer by the way, asked me to help with a small job. He wanted to help his friend Jack, who has cut David's hair for that past twenty years. Jack's salon is in a basement in Soho's Old Compton Street, with no 'shopfront' as such. Many potential customers walk past
Keeping up appearances
Imagine you are at a party and you come across two guests you've never seen before. Before you speak to them, you judge them by taking in their appearances – it’s human nature to do so. One is well dressed and presentable and the other scruffy and dishevelled. So, who do you go and talk to – Mr Smart or Mr Scruffy? It’s
Brand or branding – what do they really mean?
We talk a lot these days about brand and branding, but do we actually know the difference?
Potentially it’s confusing straight away, as the word ‘brand’ is both a noun and a verb.Commissioning a brand design project
Commissioning a brand design project from a reputable, experienced brand designer should be like ordering a bespoke suit from a Saville Row tailor. Function before style Before discussing the style of the suit, the tailor will want to know a bit about you: Your lifestyle Your expectations of the suit you have in mind What occasions you planning to wear it for