Nick Ovenden Brand Design

New logo for Jacks Haircutters in Soho

My good friend and collaborator, David Oliver, who is a brilliant photographer by the way, asked me to help with a small job. He wanted to help his friend Jack, who has cut David’s hair for that past twenty years.

Jack’s salon is in a basement in Soho’s Old Compton Street, with no ‘shopfront’ as such. Many potential customers walk past as they cannot see into the premises. So David took some great shots of Jack and his team in action and planned to display them outside the entrance, on an A-frame sign so customers could see what was on offer.

I was happy to help out by arranging a montage of shots and arranging supply of the sign but when I asked for a logo to brand the job Jack didn’t have one. In fact he sort of did, but frankly I couldn’t use the 70’s throwback that he was using. (Nothing wrong with 70’s design by the way if it’s good.)

So I proposed a couple of logo designs, incorporating the established date and location: Old Compton Street, to communicate that this is an established, quality, Soho based business.

Although the original brief was for a simple sign, Jack now has branding which he is proud of and is even considering branded merchandise.

By the way, if anyone thinks the lack of apostrophe is a mistake it’s not. This is a logo, not a grammatical piece of text. Look at Harrods and Selfrdges for examples.




  • 8th September 2017
    Nicola Macdonald

    Lovely story and great logo. I particularly like the way that legacy of the 1990s meets the 21st century.


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