How well considered is your logo?
Cast your mind back to when you first created your logo. Can you remember the process you went through that led you to choose the final design? If you've been reading my articles for a while, you will know that your brand is more than just your logo, but this is very often where it all begins. Research and understanding Well, that's not
Samsara retail branding and E-commerce website
I created the branding for Samsara a few years ago whilst working as Nomo Strategic Marketing and Design. Emily Browne, the owner, wanted a name and logo to launch her dress agency in Bagshot Surrey. Early in 2017 I dropped into the shop to check that all was OK and to ask if there was anything I could do. Emily explained
Brand or branding – what do they really mean?