As the saying goes, “if it ain’t broke, don’t fix it” But how do you know if your branding works well or is ‘broke’? Answer this simple question:“Does your brand identity accurately represent your company today?” Your company’s current branding may have been perfect in the past. But as a business develops, the
Looking back, 2019 was a very good year for me. I've been introduced to some great new clients to create work that I'm really proud of, including three new brand identities as well as two brand refresh projects. And I've enjoyed implementing the design for my longer established clients'
Dr Nadya Temple qualified in medicine and Neurology in her native Kazakhstan before specializing in Acupuncture for over twenty years. Having recently settled in the UK she continued to practice acupuncture from two clinics in Surrey. Her new business was developing steadily through word of mouth but Nadya wanted to create
How to differentiate your business using the 'Gin and Tonic Effect' I’ve sat in many a brand strategy meeting where those around the table have been trying to get to the bottom of what their USP is. They go round and round in circles getting more and more frustrated. I can
When Martin Browne became President of the Bourne Club in Farnham, Surrey, he was on a mission to increase the membership of the Club. To do this he knew they needed to reposition and rebrand the club to bring it up to date. The brand's image needed to change in
Cast your mind back to when you first created your logo. Can you remember the process you went through that led you to choose the final design? If you've been reading my articles for a while, you will know that your brand is more than just your logo, but this is